Madison Liquidators is thrilled to announce the grand opening of its new store on South Stoughton Rd. in Madison, Wisconsin. This exciting expansion pairs the trusted office furniture brand that customers know and love with its new premium brand, Iconic Office Furniture (Iconic Office). Iconic Office will offer an elevated shopping experience for those seeking luxury office furniture solutions. This expansion isn't just about a new location; it's a coming together of excellence and a fresh vision for office interiors.

This new space is designed to cater to various office needs in response to the growing demand for diverse and sophisticated office solutions. We recognize that modern workplaces are evolving, with individuals and businesses seeking not only functionality but also a sense of style and personalization. This showroom allows us to offer both high-end solutions and practical, budget-conscious options, all under one roof. At the new office showroom, aesthetic inspiration meets functional solutions and offers customers a look into the potential of thoughtfully curated office environments. We've considered how every element can contribute to a more productive and aesthetically pleasing work life.

Here’s a breakdown of what you can expect from this exciting evolution in office interior services. As you step inside our new South Stoughton Road location, you'll be greeted by a dedicated consultant, ready to guide you through a personalized exploration of our expanded offerings. Take the opportunity to immerse yourself in full showroom displays, allowing you to visualize complete office sets and discuss your unique ideas in detail. From initial concept discussions to meticulous planning and seamless ordering, we've designed a process that empowers you to create the ideal workspace. To fully understand the breadth of this transformation, let’s delve into the specific features and benefits that await you within our new office furniture showroom.

A New Era in Office Furniture

Revamp your home office or furnish a full-scale business! This showroom is a one-stop destination packed with both variety and value. As you step inside, the store's front two-thirds instantly impresses with Iconic Office’s luxurious selection of high-end office furniture and personalized services, perfect for those who want to blend style with functionality.

Venture further, and you’ll find a dedicated area showcasing MadisonLiquidators.com’s impressive collection of high-quality, budget-friendly office furniture—demonstrating that affordability and excellence go hand in hand. With both stores conveniently in one place, finding the perfect office setup has never been easier!

Iconic Office is Here to Bring Your Vision to Life

Meet Iconic Office Furniture, the pinnacle of office design and functionality. Designed for customers who value custom, high-quality office furniture, here’s what sets Iconic Office apart:

• Exclusive Showroom Experience: Instead of a traditional e-commerce platform with "Add to Cart" functionality, Iconic Office offers a hands-on, immersive shopping experience that prioritizes personalization. Step into the showroom, where you’ll work one-on-one with a dedicated consultant who understands your needs and helps you create a workspace that is both functional and visually striking. From ergonomic desk setups to executive office suites, every piece is carefully selected and tailored to fit your vision. Iconic Office will ensure your office furniture is as unique as your business.

• Premium Office Furniture Collections: Iconic Office features a diverse range of product lines designed to adapt to any workspace, whether you’re furnishing a compact home office or a large corporate building. These collections prioritize flexibility, style, and efficiency:

  Tuxedo by Office Star Products – A sleek and sophisticated collection that blends modern aesthetics with functional design, ideal for executive offices and collaborative workspaces.

  Potenza by Corp Design – This collection offers a balance of practicality and elegance, featuring customizable desks, storage solutions, and meeting tables in a variety of finishes to suit your style.

  Elements by Performance Furnishings – A highly versatile line designed to maximize productivity, with modular pieces that can be easily reconfigured as your business grows.

• Custom-Designed Furniture: Need a statement-making reception desk or a conference table tailored to your space? Iconic Office’s custom solutions bring your vision to life. If you can sketch it, Iconic Office can build it.

Affordability Remains a Top Priority at the New Location

Affordable doesn’t mean ordinary. Toward the rear of our showroom, you'll discover a carefully curated selection of budget-friendly office furniture from Madison Liquidators, featuring ergonomic chairs, standing desks, and other essential workplace solutions. Whether you’re setting up a home office or furnishing an entire team’s workspace, these options combine quality and value to help you create the perfect setup without exceeding your budget.

Why Visit the New Showroom?

Because it’s your one-stop destination for creating the workspace of your dreams!

We can’t wait to welcome you to our new showroom on South Stoughton Road in Madison, WI. Come see the difference for yourself. We have everything you need to create a workspace that inspires. Discover how we’re redefining office furniture solutions. 

Visit the Madison Showroom Today!

Madison Liquidators
1945 S. Stoughton Road
Madison, WI 53718

Open Monday thru Friday, 9AM-5PM

Can’t make it to the showroom in person?

No problem — you can explore all of our featured products from the comfort of your home! Visit our virtual showroom to browse styles, compare finishes, and get inspired for your next workspace project.

👉 Shop the Madison Showroom Online